Thule
My Role
UX UI | Visual design | User research
Team
Gill Sans, CEO | Bonnie Moore, Creative VP | Norm Jones, Jr designer
Timeline & Status
2023, 2 months
Overview
At Kaboom our goal was to provide users with a visually appealing, user-friendly, and secure platform that redefines the online shopping experience, setting a new standard in the industry.
How it all started
We conducted extensive surveys to gain insights into user preferences, pain points, and shopping habits. These surveys helped us identify the features users valued most, such as secure payment options, intuitive navigation, and personalized recommendations.
Competitive analysis
Staying up-to-date with market trends, including emerging technologies and consumer behavior, was crucial. This allowed us to align our app with the evolving needs and expectations of our target audience.
How to simplify it
Designing an effective information architecture (IA) for a mobile shopping app is critical to ensure that users can easily find and access the products and services they need. Here's a high-level breakdown of the IA for the shopping app project
